ROLE:
Creative Producer, Co-Director, Graphic Designer, Storyboard Artist
Agency Partner: Los York
OBJECTIVE:
Create a commercial detailing Logitech's 2nd-ever product in the lighting category, the Litra Beam. Using kinetic typography, aggressive camera movement, fun animations, and smooth transitions, the commercial is designed to showcase the Litra Beam's unique feature set, versatility, and character.
